Fwd: The final chapter in the FTC’s “Your Baby Can Read!” case

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From: Business Center Blog <subscribe@subscribe.ftc.gov>
Date: Fri, Aug 22, 2014 at 8:28 AM
Subject: The final chapter in the FTC's "Your Baby Can Read!" case
To: iammejtm@gmail.com

The final chapter in the FTC's "Your Baby Can Read!" case By Lesley Fair With a product name like "Your Baby Can Read!" – exclamation point in the original – it didn't take long for consumers to figure out what the marketers were promising.  The company's massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading books, and an array of charts, graphs, and studies purporting to show that Your Baby Can Read! was scientifically proven to work. Read more   SUBSCRIBER SERVICES:  Manage Preferences  |  Unsubscribe  |  Help This is a free service provided by the Federal Trade Commission.

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Jeremy Tobias Matthews